Advertising, Business, Media, Social Media, Technology

TV, Twitter & the Online ROI Myth

TwitterThe news that Twitter has agreed a deal with Starcom MediaVest Group worth hundreds of millions of dollars over several years has set the marketing world alight. The deal with the major advertising buying agency will see the likes of McDonald’s and Wallmart work closer with 140 character social media network. A key influencer in the agency’s decision to back Twitter is the growing importance the platform is excreting over Television. Continue reading “TV, Twitter & the Online ROI Myth”

Advertising, Infographic, Media, Viral

Shutterstock’s 2013 Image Trends [INFOGRAPHIC]

Shuterstock have produced their annual Image trends infographic. Interesting highlights the growth in 3D imagery and also the importance of events on national trends. The UK’s main inspiration seems to have been influenced by a couple of big events in 2012… can’t imagine what they were. Nope. Not a clue. Continue reading “Shutterstock’s 2013 Image Trends [INFOGRAPHIC]”

s_bukley / Shutterstock.com
Business, Media, Technology

The Cult of Celebrity Start-ups

<a href="http://www.shutterstock.com/gallery-842284p1.html?cr=00&pl=edit-00">s_bukley</a> / <a href="http://www.shutterstock.com/?cr=00&pl=edit-00">Shutterstock.com</a>
s_bukley / Shutterstock.com

Celebrities in nature believe, like Kevin Bacon, that they are the centre of the Universe. Superstar status sells, and something as simple as etching a signature to a hot new product can usually guarantee its success.
Continue reading “The Cult of Celebrity Start-ups”

Advertising, Infographic, Media, Social Media, Technology, Viral

Facebook & Google Not Trusted? #Infographic

Facebook and Google are less trusted than your grocery store according to a Placelist Survey.

To see the original post by Mashable, please click here

Social Media, Viral

July’s best virals

My favourite job on the web returns. With so much going on here in the UK, NewsCorp had to get a viral in this feature. Well done to the Daily Show for such a good segment! Also in this edition, eHarmony date video goes viral. Continue reading “July’s best virals”

Viral

Top of Tom’s Viral Charts Dec 2010 – May 2011

After a long break from the blog, I thought I would really kick off with something to whet your viral appetites! Included are some presidents, some cats and a battle between two babies!

Here are my favourite virals of the past 8 months, enjoy!

Continue reading “Top of Tom’s Viral Charts Dec 2010 – May 2011”

Viral

The best of the web (14.04.11)

Virals’R’Us

Here are some of the things I have enjoyed this week. Including a Czech President, The King’s Speech (US edition) and one of my party tricks. Continue reading “The best of the web (14.04.11)”