The news that Twitter has agreed a deal with Starcom MediaVest Group worth hundreds of millions of dollars over several years has set the marketing world alight. The deal with the major advertising buying agency will see the likes of McDonald’s and Wallmart work closer with 140 character social media network. A key influencer in the agency’s decision to back Twitter is the growing importance the platform is excreting over Television. Continue reading “TV, Twitter & the Online ROI Myth”
We all know that Social Media is impacting our lives, but how much time are we dedicating to it? This great infographic (from http://visual.ly/growing-impact-social-media) also shows how internet TV and online offerings are changing our daily habits. Continue reading “The Growing Impact of Social Media”
Countless business owners have discussed with me the pressure they are under to be part of the social media community; “That’s where THEY are”, “Social is the only way” and “That’s how our customers want to communicate”. If this sounds like your situation and you are struggling to figure out what your social media strategy should be, then you need some Forrest Gump philosophy. Continue reading “Forrest Gump Social Media”
Ever since man first put camera’s in the hands of the willing public, personal pain or anguish has been met with both a sound of ‘Oooooooh’ and pure joy. Today, these events can be found on both YouTube and through the world of Social Media. The later presents us with this week’s infographic, courtesy of creative agency MDG Advertising.
The beauty of fails through Social Media are that they are the result of the individual themselves, it therefore in this blogger’s opinion, increases its #FAIL potential! Continue reading “Social Media #FAILS [#INFOGRAPHIC]”
Advertising is an industry which can not be accused of embracing the power of the internet. One of the great arts is the viral video. So here are a selection of some of my favourite ads over the past couple of months featuring Superhumans, a crazy female stuntwoman, Lego and Jack Bauer makes Cupcake… Continue reading “The Best Viral Ads of 2012 – In my opinion”
The World Wide Web has been spun across our society and is rapidly infiltrating our societies. The below infographic, courtesy of http://www.bestedsites.com/ showcases how it has done this over the past 10 years and how our user habits have changed.
My particular highlight is how businesses failed to see the internet’s true potential. What were you thinking Blockbuster? Continue reading “What’s changed online in 10 years? [INFOGRAPHIC]”