The news that Twitter has agreed a deal with Starcom MediaVest Group worth hundreds of millions of dollars over several years has set the marketing world alight. The deal with the major advertising buying agency will see the likes of McDonald’s and Wallmart work closer with 140 character social media network. A key influencer in the agency’s decision to back Twitter is the growing importance the platform is excreting over Television. Continue reading “TV, Twitter & the Online ROI Myth”
Va Va Voom! is as sexy as they come in the world of advertising catchphrases. Ever since it was first spoken by the charismatic French goal machine Monsieur Thierry Henry for Renault it has been an advertiser’s dream come true.
Its back, it’s sexy and it knows it but this time its providing us an insight into who finds sex more interesting… Men or Women. Continue reading “Va Va Voom – The Modern Sex Sells Experiment”
Shuterstock have produced their annual Image trends infographic. Interesting highlights the growth in 3D imagery and also the importance of events on national trends. The UK’s main inspiration seems to have been influenced by a couple of big events in 2012… can’t imagine what they were. Nope. Not a clue. Continue reading “Shutterstock’s 2013 Image Trends [INFOGRAPHIC]”
We all know that Social Media is impacting our lives, but how much time are we dedicating to it? This great infographic (from http://visual.ly/growing-impact-social-media) also shows how internet TV and online offerings are changing our daily habits. Continue reading “The Growing Impact of Social Media”
Countless business owners have discussed with me the pressure they are under to be part of the social media community; “That’s where THEY are”, “Social is the only way” and “That’s how our customers want to communicate”. If this sounds like your situation and you are struggling to figure out what your social media strategy should be, then you need some Forrest Gump philosophy. Continue reading “Forrest Gump Social Media”
Ever since man first put camera’s in the hands of the willing public, personal pain or anguish has been met with both a sound of ‘Oooooooh’ and pure joy. Today, these events can be found on both YouTube and through the world of Social Media. The later presents us with this week’s infographic, courtesy of creative agency MDG Advertising.
The beauty of fails through Social Media are that they are the result of the individual themselves, it therefore in this blogger’s opinion, increases its #FAIL potential! Continue reading “Social Media #FAILS [#INFOGRAPHIC]”