Business, Media, Politics, Sport

The importance of character and personality of an organisation on corporate reputation – Sports Direct Case Study

The purpose of this report is to examine the importance a corporation’s character in the development of a corporate reputation.

The report will critically examine the concepts and theories pertaining to corporate character, culture and identity and assess to what extent these principals influence Sports Direct’s corporate reputation and make recommendations on future campaigns. Continue reading “The importance of character and personality of an organisation on corporate reputation – Sports Direct Case Study”