Business, Media, Politics, Sport

Understanding the role of employees in managing corporate reputation – Sports Direct Case Study [Part 2]

‘Corporate reputations is all-encompassing term for what employees think of their employer, what customers think of their provider, what investors think of shareholding and so on’ (Varey 2002, p193).

Therefore, corporate reputation cannot be controlled because it is ‘held by its constituents’ (Fomburn, p9). The only influence an organisation can exert is on its culture and employees.  Continue reading “Understanding the role of employees in managing corporate reputation – Sports Direct Case Study [Part 2]”

Business, Media, Politics, Sport

The importance of character and personality of an organisation on corporate reputation – Sports Direct Case Study

The purpose of this report is to examine the importance a corporation’s character in the development of a corporate reputation.

The report will critically examine the concepts and theories pertaining to corporate character, culture and identity and assess to what extent these principals influence Sports Direct’s corporate reputation and make recommendations on future campaigns. Continue reading “The importance of character and personality of an organisation on corporate reputation – Sports Direct Case Study”

s_bukley / Shutterstock.com
Business, Media, Technology

The Cult of Celebrity Start-ups

<a href="http://www.shutterstock.com/gallery-842284p1.html?cr=00&pl=edit-00">s_bukley</a> / <a href="http://www.shutterstock.com/?cr=00&pl=edit-00">Shutterstock.com</a>
s_bukley / Shutterstock.com

Celebrities in nature believe, like Kevin Bacon, that they are the centre of the Universe. Superstar status sells, and something as simple as etching a signature to a hot new product can usually guarantee its success.
Continue reading “The Cult of Celebrity Start-ups”

Infographic, Social Media, Viral

Infographic – Facebook Survey 2011

The following infographic is designed to show how businesses make more revenue by using Facebook than without. What is the most important fact on this infographic is the increase in page views a site can witness. In the past couple of months, Entrepreneur Country has seen similar growth via the social platform. Is it time for your business to do the same? Continue reading “Infographic – Facebook Survey 2011”