QR codes were viewed by many as the quick way to convert people’s advertising experience into a digital one. Mouse mates, ads and event running shoes adorned the pixel wonder. Have we finally got rid of them or are we seeing a new wave? Continue reading “Should I use a QR code this Christmas?”
KPCB have recently released their Internet Trends Report for 2014 and the results are staggering. Key points include a global slowing down of internet and smartphone take up but an astronomical rise in both usage and ownership of tablet devices. Continue reading “The Definitive Internet Trends Report By KPCB”
The WordPress.com stats helper monkeys prepared a 2013 annual report for this blog.
Here’s an excerpt:
A San Francisco cable car holds 60 people. This blog was viewed about 1,400 times in 2013. If it were a cable car, it would take about 23 trips to carry that many people.
The news that Twitter has agreed a deal with Starcom MediaVest Group worth hundreds of millions of dollars over several years has set the marketing world alight. The deal with the major advertising buying agency will see the likes of McDonald’s and Wallmart work closer with 140 character social media network. A key influencer in the agency’s decision to back Twitter is the growing importance the platform is excreting over Television. Continue reading “TV, Twitter & the Online ROI Myth”
We all know that Social Media is impacting our lives, but how much time are we dedicating to it? This great infographic (from http://visual.ly/growing-impact-social-media) also shows how internet TV and online offerings are changing our daily habits. Continue reading “The Growing Impact of Social Media”
Countless business owners have discussed with me the pressure they are under to be part of the social media community; “That’s where THEY are”, “Social is the only way” and “That’s how our customers want to communicate”. If this sounds like your situation and you are struggling to figure out what your social media strategy should be, then you need some Forrest Gump philosophy. Continue reading “Forrest Gump Social Media”
Ever since man first put camera’s in the hands of the willing public, personal pain or anguish has been met with both a sound of ‘Oooooooh’ and pure joy. Today, these events can be found on both YouTube and through the world of Social Media. The later presents us with this week’s infographic, courtesy of creative agency MDG Advertising.
The beauty of fails through Social Media are that they are the result of the individual themselves, it therefore in this blogger’s opinion, increases its #FAIL potential! Continue reading “Social Media #FAILS [#INFOGRAPHIC]”