Business, Media, Politics, Sport

Understanding the role of employees in managing corporate reputation – Sports Direct Case Study [Part 2]

‘Corporate reputations is all-encompassing term for what employees think of their employer, what customers think of their provider, what investors think of shareholding and so on’ (Varey 2002, p193).

Therefore, corporate reputation cannot be controlled because it is ‘held by its constituents’ (Fomburn, p9). The only influence an organisation can exert is on its culture and employees.  Continue reading “Understanding the role of employees in managing corporate reputation – Sports Direct Case Study [Part 2]”

Business, Media, Politics, Sport

The importance of character and personality of an organisation on corporate reputation – Sports Direct Case Study

The purpose of this report is to examine the importance a corporation’s character in the development of a corporate reputation.

The report will critically examine the concepts and theories pertaining to corporate character, culture and identity and assess to what extent these principals influence Sports Direct’s corporate reputation and make recommendations on future campaigns. Continue reading “The importance of character and personality of an organisation on corporate reputation – Sports Direct Case Study”