If your news site isn’t social, great design won’t matter (via GigaOM)

Ignoring social media in publishing leaves the user without the tools to share ‘their news’ and leaves publishers without the ability to showcase content from across their portfolio.

If your news site isn't social, great design won't matter There's been a lot of sound and fury in the media sphere recently, sparked by a blog post from web designer Andy Rutledge that tore apart the New York Times (s nyt) website for being ugly and cluttered. This caused a firestorm of sorts on Twitter, as defenders of the site argued that most of his criticisms and proposed solutions were unrealistic — which many of them arguably are. But the biggest blunder Rutledge commits is when he argues that ne … Read More

via GigaOM

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