Digital strategy
Publishing
Marketing
Social media & events
@TomPetersonUK is built to help make digital marketing easy and profitable
I'm Tom Peterson, I am a chartered marketeer have over 10 years of experience in helping leading publishers, SMEs and businesses thrive in digital. Why not have a look at my career highlights or check out my industry views. You can also see some of the advertising tecnology I've developed for publshers to improve their vieability.
MISSION
To help your business thrive
Check out the products and services I can offer your business, from audits up to digital
VISION
Publisher solutions
See how your publishing business can increase ad performance and revenue from your ad units
![Understanding the role of employees in managing corporate reputation – Sports Direct Case Study [Part 2]](/images/2018/05/04/sportsdirect1_thumbnail.jpg)
PAST WORK
PORTFOLIO
Digital evolution
Last Word Media is a leading publisher in the financial services industry servicing the independant financial advisery coumminty across the world through its four market leading titles.
I spearheaded the redevelopment and digital transformation including the roll outs of:
- CRM
- CMS
- Websites
- Events platform
- Apps
- New email service provider
All within a six month period whilst managing business as usual tasks and acheiving record growth
Shaping a digital future
Caspian media produces some of the leading titles for the entrepreniurial and SME communities. The organisation faced mounting issues from clients due to changes in advertising standards, technology and requiriements.
My role was to help identify these problems, consult on strategies to solve them and to create wireframes including new advertising initatives I had believed will increase revenue.
Acheivments:
- Increase in advertising performance
- Developed website framework for future websites
- Identified critical issues
Creating a community
Law in Sport is a growing law publishing offering which targets those in the sports industry who are interested in regulatory changes and legal matters.
I was tasked with creating a digital audit to discuss how the business can grow its revenues through the introduction of online advertising and recommend pricing models.
The report I produced went beyond digital and also recommend the brand needs to create an event series to grow the community and revenue opportunities. This recommendation has now ensured the business is growing and is the largest contributor to revenue.
Communities power business growth.
