Understanding the role of employees in managing corporate reputation – Sports Direct Case Study [Part 2]

Understanding the role of employees in managing corporate reputation – Sports Direct Case Study [Part 2]

‘Corporate reputations is an all-encompassing term for what employees think of their employer, what customers think of their provider, what investors think of shareholding and so on’ (Varey 2002, p193).

TV, Twitter & the Online ROI Myth

TV, Twitter & the Online ROI Myth

The news that Twitter has agreed a deal with Starcom MediaVest Group worth hundreds of millions of dollars over several years has set the marketing world alight.

Va Va Voom – The Modern Sex Sells Experiment

Va Va Voom! is as sexy as they come in the world of advertising catchphrases.

The Cult of Celebrity Start-ups

The Cult of Celebrity Start-ups

Celebrities in nature believe, like Kevin Bacon, that they are the centre of the Universe.

Forrest Gump Social Media

Forrest Gump Social Media

Countless business owners have discussed with me the pressure they are under to be part of the social media community; “That’s where THEY are”, “Social is the only way” and “That’s how our customers want to communicate”. If this sounds like your situation and you are struggling to figure out what your social media strategy should be, then you need some Forrest Gump philosophy.“Stupid is as stupid does.” 

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